Pricing
One-time campaign
Song Wake keeps 20% of your budget, plus a $9.99 service fee — waived when you spend over $1,000. The other 80% goes to creators.
Example: a $675 budget costs $684.99, and $540 goes to creators.
Auto Pilot
Opener
$60 goes to creators
- No service fee
- Cancel any time
- Unused budget rolls over
Right now: about … creators.
Start OpenerMain Support
$212 goes to creators
- No service fee
- Cancel any time
- Unused budget rolls over
Right now: about … creators.
Start Main SupportHeadliner
$424 goes to creators
- No service fee
- Cancel any time
- Unused budget rolls over
Right now: about … creators.
Start HeadlinerAuto Pilot FAQ
Song Wake automatically chooses creators, packages and placements across eligible platforms. Each plan fits as many as its budget and matching rules allow; no creator count or platform is guaranteed.
What do the Social Plays plans include?
Opener automatically matches your song with up to 3 creators within its monthly budget: one larger creator plus micro creators when they fit, or an all-micro lineup when no larger creator fits.
Main Support automatically matches up to 5 creators across eligible platforms, using a mix of larger and micro creators that fits the budget and matching rules.
Headliner automatically matches up to 8 creators across eligible platforms, fitting as many larger and micro creators as the monthly budget and matching rules allow.
What do the Cover Artists plans include?
Coffee House automatically chooses from the cover options included in the plan. Each month, Auto Pilot matches your song with 1–2 cover artists: either one larger cover artist or a couple of micro cover artists.
On the Radar automatically selects cover options and placements across eligible platforms within its budget. Each month, Auto Pilot matches it with up to 4 cover artists: either a couple of larger artists or several micro artists.
VIRAL automatically selects cover options and placements across eligible platforms within its budget. Each month, Auto Pilot matches it with up to 6 cover artists: either a few larger artists or many micro artists.
What placements are on each platform?
- Post: a feed post with your song attached as its audio. Stays up past 30 days with Forever Post.
- Reel: a short video using your song as its sound. Stays up past 30 days with Forever Post.
- Story: your song added with the music sticker or as the Story’s audio. Gone after 24 hours.
- Live: your song played on a live stream. Not eligible for Forever Post.
- Video: a regular TikTok using your song as its sound. Stays up past 30 days with Forever Post.
- Story: your song used as the sound. Gone after 24 hours.
- Live: your song played on a live stream. Not eligible for Forever Post.
- Video: your song featured in a long-form video. Stays up past 30 days with Forever Post.
- Short: a short vertical video using your song as its audio. Stays up past 30 days with Forever Post.
- Live: your song played on a live stream. Stays up past 30 days with Forever Post.
- Live: your song played on a live stream. Stays up past 30 days with Forever Post.
- Live: your song played on a live stream. Kick is live-only. Not eligible for Forever Post.
- Live: the song played on a live stream. Not eligible for Forever Post.
- Reel and Post: using your song as its sound. Stays up past 30 days with Forever Post.
One-time or Auto Pilot?
| One-time | Auto Pilot | |
|---|---|---|
| Price | Your budget plus a $9.99 service fee ($0 over $1,000) | $79, $250 or $499 a month |
| Goes to creators | 80% of your budget | Price minus Song Wake's keep |
| Service fee | $9.99 per campaign, $0 when you spend over $1,000 | None |
| Lineup | One lineup | A new lineup every month |
| Unused budget | Returned as store credit | Rolls over while subscribed |
| Commitment | One payment | Monthly, cancel any time |